Lo Hong Ka was the brainchild of Mr. Lee Seng Siew, whose keen business sense told him that the bird's nest market in Hong Kong presented a huge opportunity.
But ever the entrepreneur, Mr. Lee did not merely compete as just another trader. Indeed, he came up with the brilliant idea of the "bird's nest concentrate" …. a product that was unheard of until then. Mr. Lee’s rationale was that by coming up with a ready-to-eat bird's nest product, he could win over Hong Kong’s customers by offering convenience, efficacy and affordability!
The creation of the bottled instant bird's nest concentrate was inspired by Mr. Lee's own lifestyle. Mr. Lee used to take bird's nest daily at home but had to travel overseas for business. So his family members would prepare the bird's nest in advance so that Mr. Lee could bring it along with him when he was travelling and took the concoction anytime he liked. This was how the instant bird's nest concentrate was originated.
Thus, Lo Hong Ka was born in 1998 and became an instant hit with the demanding Hong Kong market. Lo Hong Ka’s founding concept was to open a chain of specialty stores that would offer not only its signature "bird's nest concentrate" but also an increasing range of natural health and beauty foods for the masses!
Soon after opening in Hong Kong, Lo Hong Ka opened its doors to Malaysian customers. Taiwan and Singapore followed closely and the rest is history.
